Twitter and the Presidential Election

February 26, 2012 § Leave a comment

TV and Twitter tend to coincide. Whether it’s during the Superbowl, the Grammys or the newest episode of The Bachelor people are tweeting while watching. This also means it’s very likely that people are voicing their opinions via Twitter during the presidential debates.

According to TechCrunch, South Carolina tested this theory with their Republican debate by having viewers tweet the candidate’s name and #dodge or #answer in regards to how well the candidate answered his or her questions. Participants were asked to tweet during breaks and after the debate. The results were displayed in a graph showing how well the public believed the candidates answered their debate questions. The only problem? Fox didn’t show the candidates the results in real time because, “influencers and technologists might be overrepresented.”

If you’re not going to show the candidates what people are saying in real time, then what’s the point of creating a real time, online conversation about the debate? If I thought candidates were “dodging” questions, I would want to give them a chance to backpedal and fully answer the question.

So, what if our tweets were broadcast in real time to the candidates during the presidential debate? Obviously there would need to be someone monitoring the chat or chaos would ensue, but that would at least answer some of our key questions. At minimum, the candidates would know when the people watching the debate believe they are not fully answering the questions presented. Real time opinions broadcast to the candidates might even improve the transparency of this year’s presidential election. Food for thought.

Photo Credit: http://techcrunch.com/2012/02/15/flock-the-vote/

Tweepsmap – Mapping out your followers

December 22, 2011 § Leave a comment

Have you ever wondered where your twitter followers are from? A new app, Tweepsmap, can show you. All you need to do is authorize the app and in a matter of seconds, Tweepsmap will show you exactly where all of your followers are from using the information your followers gave Twitter when they first signed up for their accounts.

Tweepsmap shows the location of your followers in a Google map. It also allows you to display your followers’ locations as a list and a pie chart. Personally, I like the google maps view because it allows you to zoom in and out and view your followers location by country, state, or city.

This tool is not only interesting for the average user, but could be a great tool for businesses. By using Tweepsmap, business owners could see that they have a lot of followers in Europe and not as many in the US. If they’re marketing to people in the US, then they’re missing out on a large amount of business they could be receiving from Europe. Tweepsmap can show business owners when they’re missing specific locations with their marketing and when they’re right on target.

Although it’s a relatively basic app, it’s pretty interesting and if you’re not a business owner, it’s still pretty cool to see where all of your followers are from.

You can also read this post on Marketing Conversations and Business 2 Community.

Social Media: It’s All About Strategy

December 20, 2011 § 1 Comment

Although social media may be “the new media,” it’s no longer new. It’s been around long enough that simply creating a Facebook or twitter page isn’t necessarily going to get people to click that “like” or “follow” button; you need to be persuasive. Being persuasive in social media is key to getting your message heard, because if you don’t make it worthwhile for someone to click on your page, you’re wasting not only their time, but yours as well.

Being strategic is key. You wouldn’t build a house without blueprints or start a business without a plan, so why would you make a facebook fan page if you don’t have a focused goal? That plan doesn’t have to be as strict as blueprints for a house and, yes, the plan can change as the medium and goal does. But you should always have one main focus. The focus can be to create a community, to raise awareness, to generate a conversation, but whatever it is, make sure it is clear and you understand how you’re going to execute it.

Here are a few tips to help you along the process, with some help from Mashable’s, 6 ways to be more persuasive with social media:

Be Likeable. And no, this doesn’t have anything to do with the “like” button on facebook. Ask yourself, “Do people like me?” Being likable means being genuine and honest, because no one likes a liar. Not only do you need to be honest but you need to be nice too. Watch your tone and make sure you’re interacting with people in a pleasant, polite and sincere manner.

Make people want to listen to you. This means showing off. Have you ever been published? Do you write for a well-known blog? Talk about it. What about building a company or developing software? If you’ve done anything noteworthy, brag about it, but in a tactful manner, of course. Showing that you have been professionally recognized for your achievements proves that you are worth listening to.

Get popular. Make yourself available, but not too available. Creating specific, well known, times to be online for twitter chat or setting deadlines for sales and promotions will help. The more followers and fans you have, the more likely people are going to think, “Well, this person must have something good to say.”

Hopefully these tips and tricks can help you while you start up or revamp your social media pages. If you need any tips on good tools to use feel free to visit a previous post, Social media tools you should be using for personal use, because these tool are good for business, too!

Read this post on Marketing Conversations and Business 2 Community too!

Social Media Sharing

December 17, 2011 § Leave a comment

Thanks Clearspring Technologies, for the infographic.

What is a facebook like?

November 27, 2011 § Leave a comment

What is one “like” really worth? Well according to Edge Rank Checker, not much. A facebook comment is more valuable than a “like” and not just a little more valuable, but 4x more valuable. Edge Rank Checker “analyzed how many Clicks a Post received against each major metric (Likes, Comments, Impressions).” Here are the results:

  • Average Clicks Per Like: 3.103
  • Average Clicks Per Comment: 14.678
  • Average Clicks Per Impression: 0.005

This means that the more people who actually comment on your posts, the more clicks you’ll receive. So, if your goal is to gain “likes” on your posts or on your fan pages, you should maybe rethink your priorities. Creating content that is intriguing enough for people to actually comment on is going to get you 4x more engagement then a simple “like.”

Now lets take it a step further. What’s more important than comments is shares. If someone likes your post or page enough to share it with all of their friends, you’re doing something right. Thinking back on the post I wrote about how to increase your blog comments sometimes simply asking for people to share or comment will increase the amount of people that actually interact with your page.

According to Edge Rank Checker, “more elaborate techniques will include creating “Sharable” content. Current popular objects that are being shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc. with their friends. Make the photo/video/etc. something their friends would actually want to see.”

This post can also be read on Marketing Conversations.

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