March 8, 2012 § 1 Comment
If you’re working on your Twitter reputation there are a few things you should probably not do. All Twitter, had some great points that I would like to emphasize. Some of these are obvious, while some are maybe not so obvious. Although these tips are for your Twitter account, they would still be great pointers for your entire social media presence.
This is a big one: don’t drink and tweet
This should be obvious, but just in case you’re doing it anyway, you should probably stop. While you’re drunk it’s likely your tweets won’t make sense, and when you can’t make sense in 140 characters people wont think you make sense in real life either. This one goes hand in hand with saying whatever you want (and by whatever I’m referring to foul language, and questionable comments). This is a bad idea. People wont take you seriously and it definitely doesn’t make your opinion/statement any better by throwing the f word into it.
Talking about your hangover
It’s really not professional or appropriate to talk about your wild night out at least not on Twitter. Save it for personal messages with your friends.
Repeating your tweets
Repeating the same tweet gets annoying for your followers. If they already read it once you’re wasting their time when they read it again. If you can’t come up with enough content to not tweet the same thing multiple times a day then cut down on the number of times you tweet, because no one likes to be told the same thing twice, or three times, or four times… I think you get the point.
Don’t spam people
We all get them, the tweets that only contain your twitter handle and a link with no explanation of what that link may be. We know it’s a virus and most of us are probably avoiding you like the plague.
Begging for followers
Yes, I’m also talking about the #followback and #teamfollowback tweets. It seems pretty desperate, and to be honest the number of followers you have shouldn’t matter, the quality and relevancy of your followers should.
Creating a professional social media reputation is important, especially if you’re looking for a job, because almost anywhere you apply is going to put your name into a google search and see what comes up. If all your potential employer sees is your party pictures and your desperate need for followers, you probably wont be getting that call back for an interview.
Bottom line: think before you post.
February 26, 2012 § Leave a comment
TV and Twitter tend to coincide. Whether it’s during the Superbowl, the Grammys or the newest episode of The Bachelor people are tweeting while watching. This also means it’s very likely that people are voicing their opinions via Twitter during the presidential debates.
According to TechCrunch, South Carolina tested this theory with their Republican debate by having viewers tweet the candidate’s name and #dodge or #answer in regards to how well the candidate answered his or her questions. Participants were asked to tweet during breaks and after the debate. The results were displayed in a graph showing how well the public believed the candidates answered their debate questions. The only problem? Fox didn’t show the candidates the results in real time because, “influencers and technologists might be overrepresented.”
If you’re not going to show the candidates what people are saying in real time, then what’s the point of creating a real time, online conversation about the debate? If I thought candidates were “dodging” questions, I would want to give them a chance to backpedal and fully answer the question.
So, what if our tweets were broadcast in real time to the candidates during the presidential debate? Obviously there would need to be someone monitoring the chat or chaos would ensue, but that would at least answer some of our key questions. At minimum, the candidates would know when the people watching the debate believe they are not fully answering the questions presented. Real time opinions broadcast to the candidates might even improve the transparency of this year’s presidential election. Food for thought.
Photo Credit: http://techcrunch.com/2012/02/15/flock-the-vote/
January 18, 2012 § 3 Comments
Everyone talks about social media plans. But do you really know what it takes to create one? A social media plan, whether it is for personal use or for your business, isn’t just one set of rules, but many different guidelines. Here are step-by-step guidelines that can help you with your plan:
1. Start listening.
It’s important to know what people are already saying about your brand. By using specific key words you can set up a dashboard with feed readers, creating an easy to understand display of what people are saying about your brand. Try Netvibes for your dashboard, it’s the platform I prefer. Also, set up Google Alerts for your brand so you know whenever anyone says something new and relevant that will show up on Google. The key is to know what communities you want to be involved in, before you throw yourself into the vast world of social media.
2. Determine your goal.
Know what you want to accomplish. Do you want to increase sales, increase brand awareness or gain more traffic to your site? Know your goal before you start, that way you’ll know what you need to be tracking when it comes to the measurement portion of your plan.
3. Know who you are and who is best suited to show that in your company.
Outspoken Media has some great thoughts on knowing who you are. Generally, it’s having the ability to tell a story about yourself or about your brand that is going to make other people want to interact with you online. On that note: DO NOT LIE! Being transparent is extremely important, because if you’re not it only takes about 4 seconds to do a Google search and find out the truth.
Knowing who you are means knowing who your customers are, too. Figure out who your target audience is. Knowing the demographics and psychographics of your audience will help you with step 4 when you choose which channels to use.
After determining who you are, make sure the person you’ve chosen to implement the social media plan reflects the image you would like to maintain online. You also need to make sure you have the time and the necessary resources, because if you stop a few months into it, you’ve wasted not only time, but money that could have been better spent on another marketing plan.
4. Decide what channels to use.
Not every social networking site is going to fit your goal. It’s important to choose the sites that will. Although it would make sense to use facebook if your goal is customer communication or brand exposure, it wouldn’t make sense to use it if your goal is SEO. Take a look at this chart from Drew’s Marketing Minute it will help you decide what sites work best for your goal.
5. Create rules.
You need rules for engaging with people online. What are you going to do when someone says you’re doing something great? And what are you going to do when someone tells you that your brand sucks? Make sure your rules leave room for flexibility but create a solid guideline for how to react in both good and bad situations.
6. Creating and Scheduling Content.
Now you’re ready to start creating content. Know how often you want to be pushing information out, making sure you don’t flood your fans and followers news feed. The best way to ensure this doesn’t happen is to schedule all of your posts. Try Hootesuite or Tweetdeck, they’re both easy to use and free. Watch your noise to signal ratio as well. People don’t really care about what you’re eating for lunch as much as they care about the big sale over the weekend. Remember, quality over quantity.
7. Engage, be genuine and be transparent.
I’ve said it before and I’ll say it again. Be transparent and be genuine. No one wants to talk to a robot and no one wants to talk to a liar. Engage with people online. Decide what you’re going to do to encourage participation. You don’t want to be talking at people online, you want to talk with them.
8. Measure, analyze and rework your plan.
Are you accomplishing your goal? If your goal was to increase sales, have you? If your goal was to get more traffic on your site, what does Google Analytics say? Do you have more traffic then you did before you started your social media plan? If something isn’t working take time to rework and rethink. If your plan is working but you’re running out of money to fund it, analyze your overall marketing plan and consider cutting your losses; maybe you can get rid of something else and focus on social media.
Don’t expect results right away. A social media plan can take anywhere from two to six months, and sometimes longer, before you really start to see results. And if it didn’t work for you, figure out if it’s worth it. If your brand was doing better with traditional forms of marketing, then it’s probably a good idea to stick to what works for your brand.
December 22, 2011 § Leave a comment
Have you ever wondered where your twitter followers are from? A new app, Tweepsmap, can show you. All you need to do is authorize the app and in a matter of seconds, Tweepsmap will show you exactly where all of your followers are from using the information your followers gave Twitter when they first signed up for their accounts.
Tweepsmap shows the location of your followers in a Google map. It also allows you to display your followers’ locations as a list and a pie chart. Personally, I like the google maps view because it allows you to zoom in and out and view your followers location by country, state, or city.
This tool is not only interesting for the average user, but could be a great tool for businesses. By using Tweepsmap, business owners could see that they have a lot of followers in Europe and not as many in the US. If they’re marketing to people in the US, then they’re missing out on a large amount of business they could be receiving from Europe. Tweepsmap can show business owners when they’re missing specific locations with their marketing and when they’re right on target.
Although it’s a relatively basic app, it’s pretty interesting and if you’re not a business owner, it’s still pretty cool to see where all of your followers are from.
December 20, 2011 § 1 Comment
Although social media may be “the new media,” it’s no longer new. It’s been around long enough that simply creating a Facebook or twitter page isn’t necessarily going to get people to click that “like” or “follow” button; you need to be persuasive. Being persuasive in social media is key to getting your message heard, because if you don’t make it worthwhile for someone to click on your page, you’re wasting not only their time, but yours as well.
Being strategic is key. You wouldn’t build a house without blueprints or start a business without a plan, so why would you make a facebook fan page if you don’t have a focused goal? That plan doesn’t have to be as strict as blueprints for a house and, yes, the plan can change as the medium and goal does. But you should always have one main focus. The focus can be to create a community, to raise awareness, to generate a conversation, but whatever it is, make sure it is clear and you understand how you’re going to execute it.
Be Likeable. And no, this doesn’t have anything to do with the “like” button on facebook. Ask yourself, “Do people like me?” Being likable means being genuine and honest, because no one likes a liar. Not only do you need to be honest but you need to be nice too. Watch your tone and make sure you’re interacting with people in a pleasant, polite and sincere manner.
Make people want to listen to you. This means showing off. Have you ever been published? Do you write for a well-known blog? Talk about it. What about building a company or developing software? If you’ve done anything noteworthy, brag about it, but in a tactful manner, of course. Showing that you have been professionally recognized for your achievements proves that you are worth listening to.
Get popular. Make yourself available, but not too available. Creating specific, well known, times to be online for twitter chat or setting deadlines for sales and promotions will help. The more followers and fans you have, the more likely people are going to think, “Well, this person must have something good to say.”
Hopefully these tips and tricks can help you while you start up or revamp your social media pages. If you need any tips on good tools to use feel free to visit a previous post, Social media tools you should be using for personal use, because these tool are good for business, too!
December 17, 2011 § Leave a comment
November 27, 2011 § Leave a comment
What is one “like” really worth? Well according to Edge Rank Checker, not much. A facebook comment is more valuable than a “like” and not just a little more valuable, but 4x more valuable. Edge Rank Checker “analyzed how many Clicks a Post received against each major metric (Likes, Comments, Impressions).” Here are the results:
- Average Clicks Per Like: 3.103
- Average Clicks Per Comment: 14.678
- Average Clicks Per Impression: 0.005
This means that the more people who actually comment on your posts, the more clicks you’ll receive. So, if your goal is to gain “likes” on your posts or on your fan pages, you should maybe rethink your priorities. Creating content that is intriguing enough for people to actually comment on is going to get you 4x more engagement then a simple “like.”
Now lets take it a step further. What’s more important than comments is shares. If someone likes your post or page enough to share it with all of their friends, you’re doing something right. Thinking back on the post I wrote about how to increase your blog comments sometimes simply asking for people to share or comment will increase the amount of people that actually interact with your page.
According to Edge Rank Checker, “more elaborate techniques will include creating “Sharable” content. Current popular objects that are being shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc. with their friends. Make the photo/video/etc. something their friends would actually want to see.”
This post can also be read on Marketing Conversations.