Why your business should have a Google+ brand page

December 26, 2011 § Leave a comment

With so many social networking sites out there, it’s nearly impossible to keep up, especially with the release of Google+ brand pages about a month ago. At this point, it may be hard to make yourself create and maintain another social media site for your business. Well, this one may be worth it because lets face it, it’s Google, and like we expected they’re integrating brand pages into organic search results in more ways than one.

Option A: Organic Search Results for Brand Page Updates

Choose your keywords carefully when posting updates to your brand pages because they’re popping up in organic search results. Make sure you’re optimizing your status updates to get the best SEO results. By using well thought-out key words, your brand page posts will increase in the Google ranking system, increasing your Google+ presence, and ultimately increasing traffic to your site.

Option B: Organic Search Results for Personal Pages

Now when people talk about your brand on their personal Google+ pages, it will show up as an organic search result. So make sure you’re always keeping an eye out for what other people are saying about your brand on Google+, because what they say may show up on the first page of a Google search for your brand. Create valuable and interesting posts that are share worthy to your Google+ viewers. Enticing people to share your post will get the right search results on the Google search page you want.

Thanks for the insight HubSpot Blog.

You can read this post on Marketing Conversations and Business 2 Community too!

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What is a facebook like?

November 27, 2011 § Leave a comment

What is one “like” really worth? Well according to Edge Rank Checker, not much. A facebook comment is more valuable than a “like” and not just a little more valuable, but 4x more valuable. Edge Rank Checker “analyzed how many Clicks a Post received against each major metric (Likes, Comments, Impressions).” Here are the results:

  • Average Clicks Per Like: 3.103
  • Average Clicks Per Comment: 14.678
  • Average Clicks Per Impression: 0.005

This means that the more people who actually comment on your posts, the more clicks you’ll receive. So, if your goal is to gain “likes” on your posts or on your fan pages, you should maybe rethink your priorities. Creating content that is intriguing enough for people to actually comment on is going to get you 4x more engagement then a simple “like.”

Now lets take it a step further. What’s more important than comments is shares. If someone likes your post or page enough to share it with all of their friends, you’re doing something right. Thinking back on the post I wrote about how to increase your blog comments sometimes simply asking for people to share or comment will increase the amount of people that actually interact with your page.

According to Edge Rank Checker, “more elaborate techniques will include creating “Sharable” content. Current popular objects that are being shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc. with their friends. Make the photo/video/etc. something their friends would actually want to see.”

This post can also be read on Marketing Conversations.

The NHL has a new social media policy

September 20, 2011 § Leave a comment

To every employee working a desk job with a boss who doesn’t allow you to log into Twitter or any other social networking sites, you are not alone. In fact, it isn’t just desk jockeys who aren’t allowed to Facebook or tweet during their downtime at work; The NHL has implemented a new policy regarding social media as well.  Players will not be allowed to post anything to social networking sites two hours before their game starts, during their game and not until after all their media obligations are fulfilled post game.

The NHL is a little slow on its game to implement a social media policy.  The NBA and NFL have had policies on this same issue for nearly two years, in an effort to keep players focused on their respective sports.  The new NHL regulations are stricter than those of the NFL, which prohibits social media 90 minutes before the game, during the game and until all media obligations are fulfilled; and stricter still than the lenient 45 minute blackout windows before and after NBA games.

Players can expect a hefty fine if caught breaking the policy; it doesn’t only apply to the players but coaches and team personal as well. The Dallas Mavericks coach, Mark Cuban was hit with a $25,000 fine when he tweeted about a ref’s “bad call” in a match up against the Denver Nuggets, when he thought J.R. Smith should have been called for a technical foul.

So don’t expect to see your favorite pro athletes tweeting from the sidelines anytime soon.  No matter how much we love these live updates from the floor, we’ll have to wait until after the game to hear their comments. Athletes nowadays should probably be focusing a little more on the game, anyway.

Read this on Marketing Conversation and Business 2 Community too!

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