Watching what you say in social media

November 14, 2011 § 1 Comment

Watch what you’re sending out via your social media channels. If you’re saying something negative about your job, there is always the possibility of another employee, or worse your manager seeing it and having negative repercussions because of it. With social media as the center of everything, many large corporations have internal social media policies. So, it doesn’t matter if you’re off the clock and sitting at home in front of your laptop at 10pm, if you decide to tweet about how much work sucked today, or how this one customer or worse yet, manager, really got on your nerves, you should probably think twice about it.

An Apple employee in the UK sent out a facebook post that portrayed Apple in a negative light, which he claimed was private. At this point, everyone should know NOTHING on Facebook is really private. After management found the post, the employee was immediately fired, no questions asked.

If your employer has an internal social media policy, I would advise you to take it seriously, especially with a company like Apple that has such a huge social media presence. Even if your company doesn’t have an internal social media policy, it doesn’t make sense for a company to ignore someone defacing their brand to the world via social media. So before you hit that post or tweet button, think twice about what you’re saying. Because it’s probably not worth the risk if it can get you fired.

This post can also be read on Marketing Conversations.


The NHL has a new social media policy

September 20, 2011 § Leave a comment

To every employee working a desk job with a boss who doesn’t allow you to log into Twitter or any other social networking sites, you are not alone. In fact, it isn’t just desk jockeys who aren’t allowed to Facebook or tweet during their downtime at work; The NHL has implemented a new policy regarding social media as well.  Players will not be allowed to post anything to social networking sites two hours before their game starts, during their game and not until after all their media obligations are fulfilled post game.

The NHL is a little slow on its game to implement a social media policy.  The NBA and NFL have had policies on this same issue for nearly two years, in an effort to keep players focused on their respective sports.  The new NHL regulations are stricter than those of the NFL, which prohibits social media 90 minutes before the game, during the game and until all media obligations are fulfilled; and stricter still than the lenient 45 minute blackout windows before and after NBA games.

Players can expect a hefty fine if caught breaking the policy; it doesn’t only apply to the players but coaches and team personal as well. The Dallas Mavericks coach, Mark Cuban was hit with a $25,000 fine when he tweeted about a ref’s “bad call” in a match up against the Denver Nuggets, when he thought J.R. Smith should have been called for a technical foul.

So don’t expect to see your favorite pro athletes tweeting from the sidelines anytime soon.  No matter how much we love these live updates from the floor, we’ll have to wait until after the game to hear their comments. Athletes nowadays should probably be focusing a little more on the game, anyway.

Read this on Marketing Conversation and Business 2 Community too!

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