PR Executive, one of the most stressful jobs

January 15, 2012 § Leave a comment

Career Cast has come out with “The most stressful jobs of 2012” and to my surprise, Public Relations Executive followed not far behind Police Officer.

At #7 on the list, PR Executives even come before the Corporate Executive on the stress test. This doesn’t mean that every Public Relations Executive is going to have an extremely stressful job; it just means the majority of them do. Just the same, the police officer who sits behind a desk for eight hours a day isn’t going to be as stressed out as the one who patrols the streets.

Why is the Public Relations Executive so high on the list? PR Executives are in charge of maintaining the positive image of the corporation, company, person or government entity they represent. Sometimes this is a difficult task, especially when the client is involved in any type of scandal or controversy. Being the intermediate of communication, the PR Executive often acts as the voice of the client while interacting with the media and the public. In a very competitive field, meeting deadlines and making speeches is a large part of the job.

Ironically, the Event Planner comes in at #6 on the list, which is often categorized as a type of Public Relations.  Moral of the story… If you’re looking for a place to relax, the Public Relations industry is probably not for you. But if you’re looking for a career that is going to keep you on your toes and give your something different to do everyday, then you’re on the right track.

This post can also be read on Marketing Conversations and Business 2 Community.

Social Media: It’s All About Strategy

December 20, 2011 § 1 Comment

Although social media may be “the new media,” it’s no longer new. It’s been around long enough that simply creating a Facebook or twitter page isn’t necessarily going to get people to click that “like” or “follow” button; you need to be persuasive. Being persuasive in social media is key to getting your message heard, because if you don’t make it worthwhile for someone to click on your page, you’re wasting not only their time, but yours as well.

Being strategic is key. You wouldn’t build a house without blueprints or start a business without a plan, so why would you make a facebook fan page if you don’t have a focused goal? That plan doesn’t have to be as strict as blueprints for a house and, yes, the plan can change as the medium and goal does. But you should always have one main focus. The focus can be to create a community, to raise awareness, to generate a conversation, but whatever it is, make sure it is clear and you understand how you’re going to execute it.

Here are a few tips to help you along the process, with some help from Mashable’s, 6 ways to be more persuasive with social media:

Be Likeable. And no, this doesn’t have anything to do with the “like” button on facebook. Ask yourself, “Do people like me?” Being likable means being genuine and honest, because no one likes a liar. Not only do you need to be honest but you need to be nice too. Watch your tone and make sure you’re interacting with people in a pleasant, polite and sincere manner.

Make people want to listen to you. This means showing off. Have you ever been published? Do you write for a well-known blog? Talk about it. What about building a company or developing software? If you’ve done anything noteworthy, brag about it, but in a tactful manner, of course. Showing that you have been professionally recognized for your achievements proves that you are worth listening to.

Get popular. Make yourself available, but not too available. Creating specific, well known, times to be online for twitter chat or setting deadlines for sales and promotions will help. The more followers and fans you have, the more likely people are going to think, “Well, this person must have something good to say.”

Hopefully these tips and tricks can help you while you start up or revamp your social media pages. If you need any tips on good tools to use feel free to visit a previous post, Social media tools you should be using for personal use, because these tool are good for business, too!

Read this post on Marketing Conversations and Business 2 Community too!

What is a facebook like?

November 27, 2011 § Leave a comment

What is one “like” really worth? Well according to Edge Rank Checker, not much. A facebook comment is more valuable than a “like” and not just a little more valuable, but 4x more valuable. Edge Rank Checker “analyzed how many Clicks a Post received against each major metric (Likes, Comments, Impressions).” Here are the results:

  • Average Clicks Per Like: 3.103
  • Average Clicks Per Comment: 14.678
  • Average Clicks Per Impression: 0.005

This means that the more people who actually comment on your posts, the more clicks you’ll receive. So, if your goal is to gain “likes” on your posts or on your fan pages, you should maybe rethink your priorities. Creating content that is intriguing enough for people to actually comment on is going to get you 4x more engagement then a simple “like.”

Now lets take it a step further. What’s more important than comments is shares. If someone likes your post or page enough to share it with all of their friends, you’re doing something right. Thinking back on the post I wrote about how to increase your blog comments sometimes simply asking for people to share or comment will increase the amount of people that actually interact with your page.

According to Edge Rank Checker, “more elaborate techniques will include creating “Sharable” content. Current popular objects that are being shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc. with their friends. Make the photo/video/etc. something their friends would actually want to see.”

This post can also be read on Marketing Conversations.

6 tools for SEO Specialists

August 27, 2011 § Leave a comment

When it comes to marketing, you want your company Website the top of the page on the first page of a Google Search.

Search Engine Optimization (SEO) companies work to make this happen. According to webfroze they do so by understanding the significance of keyword research.

There are many tools out there to help SEO specialists; here are a few of the good ones based off of a recent Crunchyblogger article.

1. Google Analytics
Google Analytics gives you insight into your website traffic and marketing effectiveness. It helps you track your sales and conversions, while helping to measure your site engagement. It can track email campaigns, banner ads and offline ads, as well as identify your best revenue source.

2.  Google Website Optimizer
Google Website Optimizer helps you listen to your visitors by receiving direct feedback from them. It makes it easy to increase your site effectiveness and visitor satisfaction, which leads to higher conversion rates and a higher return on investment. You will also receive a clear report that helps eliminate guesswork, and will help you find out what leads to the most conversions.

3. MailChimp
MailChimp makes email newsletters easy. It can help you design e-newsletters, share them on social networks, integrate them with services you already use and track your results. Using Mailchimp through social sharing allows you to increase the impact of your message.

4. Google Webmaster
Google Webmaster helps to increase trafficking to your site. It allows you to find out how Google crawls, indexes and ranks your site. It can analyze your search data, showing how many people see your site compared with how many people click on it. Google Webmaster can also send you email alerts to tell you if your site has malware or generates errors.

5. Mediafeedia
Your company can use Mediafeedia for its facebook profile and pages. It allows users to manage multiple accounts at once, receive email notifications from users’ fan pages and allows easy reply through email, as well as the ability to schedule posts with pictures and links. Mediafeedia makes managing multiple facebook accounts easy.

6. Cotweet
Similar to Media Feedia, Cotweet helps you manage your twitter accounts. Although Cotweet can be used for both Facebook and Twitter, you’ll most likely have a different social media strategy for facebook than you will for twitter. Therefore, by using Cotweet for Twitter and Media Feedia for facebook, you are able to easily differentiate between these two platforms to make sure each are reaching your target audience effectively.

SEO Specialists don’t have easy jobs-they have to thoroughly understand search engines and how to get businesses on the first page of a Google Search while at the same time maintaining their ethics. However, with the help of these six tools their job can be just a little bit easier.

Read this post on Marketing Conversations and Business 2 Community too!

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