November 1, 2011 § 3 Comments
We’re always hearing about the social media tools that are good for brands and businesses, but what about the ones that are good for personal use, too? Don’t fret, because there are plenty of tools out there that can be used for both. Here are a few of my favorites:
Hootsuite: I prefer Hootsuite to Tweetdeck. It’s easy to navigate and allows you to schedule posts on multiple social media channels. It even gathers intelligence information for you by tracking mentions of search terms you’re looking for. Plus, you can download the Hootsuite app right on your iPhone, Blackberry or Android. You probably wont need anymore than the free version if you’re only using Hootsuite for personal use, however, there are upgrades if you’re so inclined.
Klout: Klout is key to measuring your social media influence. Plus, you can view other people’s Klout scores, which can help you determine who is really influential out of the people you want to reach out to. Klout not only gives you a score with your overall analysis, but also breaks your analysis down, showing your true reach, amplification and network impact.
ManageFlitter: Clean up and manage who you follow with ManageFlitter. You can find out who isn’t following you back and which inactive accounts you follow. My favorite option ManageFlitter offers is the ability to easily search within your twitter stream, and if you wanted to you could even link Google+ to your twitter account. Linking to your Google+ account could be pretty useful with the new Google+ search features, too.
Tweetreach: Although followers do matter, what matters more is how far your tweets reach. All you need to do is search for your twitter handle to get instant results. You may be surprised to see what your reach is.
Buffer: Do you ever feel like you’re flooding your followers? Well, not with Buffer. Buffer makes it easy to share content with your followers without giving them an overflow of messages. All you need to do is post your tweets through Buffer and Buffer will automatically space your tweets out for you.
With these handy social media tools, you can’t go wrong. Make your life easier and check some of them out. You can save yourself a lot of time and effort in the long run. And the best part is, all of these tools are free or have free versions, so don’t worry, I’m not telling you to go buy anything.
August 19, 2011 § Leave a comment
I recently came across a fun find, which opened my eyes to a market of possibility in the social media world– Mediafeedia. Two months ago, Mediafeedia opened a social media management platform for businessowners. Unlike some of the other social media managing dashboards like Hootsuite and Tweetdeck, Mediafeedia focuses solely on Facebook, recognizing the negative repercussions of utilizing the same social media campaign across every networking platform. Because each social media platform has its own strengths and weaknesses, concentrating solely on Facebook allows Mediafeedia to accentuate its strengths and downplay its weaknesses.
At this stage in the networking world, businesses need to engage with their customers online, not just weekly or monthly, but every day. With more then 500 million users logging on daily, Facebook is the place to be for businesses to advertise and communicate with customers. Sometimes advertising your business on Facebook can be overwhelming, especially for those business owners who own multiple businesses, but Mediafeedia has provided a platform that makes it much easier to manage all of those accounts.
Not only can you manage multiple accounts, but you can also schedule status updates for those accounts with pictures and links, not just days or weeks, but years in advance. This avoids confusion between pages, and helps to ensure your posts are published in a timely manner.
At Abraham Harrison we know the importance of multi-tasking and praise the powers that be, to the tools that help us do so. It’s Websites and softwares like Mediafeedia’s that cut hours off monitoring. It’s evident every day how necessary engaging on social media sites is, and no one is a stranger to the power that Zuckerberg and his Facebook updates seem to have over us. Maybe that was Mediafeedia’s thought process; Spend more time on our Website, spend less time on Facebook.