March 7, 2012 § Leave a comment
Yesterday, the Android market was rebranded as Google Play. Google play will consist of, not only the Android Market, but also Google Music, Google Movies and the Google eBookstore. The cloud technology will save all your music, movies and apps and you’ll have access to them on any of your devices.
From the Official Google Blog:
With Google Play you can:
- Store up to 20,000 songs for free and buy millions of new tracks
- Download more than 450,000 Android apps and games
- Browse the world’s largest selection of eBooks
- Rent thousands of your favorite movies, including new releases and HD titles
The rebranding was long awaited, since you don’t technically have to own an Android device to be able to buy Google Music or any books from the eBookstore the name “Android Market” was no longer a good fit for the technology being offered. The rebranding, of course, comes with a revamped web site and interface featuring links to search movies, music and ebooks in a more central space on the home page.
In addition to the rebranding, Google is offering deals on their ebooks, music, movies and apps for the first seven days following the rebranding, calling it the “7 days to play” sale.
Learn more on the about page of play.google.com
January 18, 2012 § 3 Comments
Everyone talks about social media plans. But do you really know what it takes to create one? A social media plan, whether it is for personal use or for your business, isn’t just one set of rules, but many different guidelines. Here are step-by-step guidelines that can help you with your plan:
1. Start listening.
It’s important to know what people are already saying about your brand. By using specific key words you can set up a dashboard with feed readers, creating an easy to understand display of what people are saying about your brand. Try Netvibes for your dashboard, it’s the platform I prefer. Also, set up Google Alerts for your brand so you know whenever anyone says something new and relevant that will show up on Google. The key is to know what communities you want to be involved in, before you throw yourself into the vast world of social media.
2. Determine your goal.
Know what you want to accomplish. Do you want to increase sales, increase brand awareness or gain more traffic to your site? Know your goal before you start, that way you’ll know what you need to be tracking when it comes to the measurement portion of your plan.
3. Know who you are and who is best suited to show that in your company.
Outspoken Media has some great thoughts on knowing who you are. Generally, it’s having the ability to tell a story about yourself or about your brand that is going to make other people want to interact with you online. On that note: DO NOT LIE! Being transparent is extremely important, because if you’re not it only takes about 4 seconds to do a Google search and find out the truth.
Knowing who you are means knowing who your customers are, too. Figure out who your target audience is. Knowing the demographics and psychographics of your audience will help you with step 4 when you choose which channels to use.
After determining who you are, make sure the person you’ve chosen to implement the social media plan reflects the image you would like to maintain online. You also need to make sure you have the time and the necessary resources, because if you stop a few months into it, you’ve wasted not only time, but money that could have been better spent on another marketing plan.
4. Decide what channels to use.
Not every social networking site is going to fit your goal. It’s important to choose the sites that will. Although it would make sense to use facebook if your goal is customer communication or brand exposure, it wouldn’t make sense to use it if your goal is SEO. Take a look at this chart from Drew’s Marketing Minute it will help you decide what sites work best for your goal.
5. Create rules.
You need rules for engaging with people online. What are you going to do when someone says you’re doing something great? And what are you going to do when someone tells you that your brand sucks? Make sure your rules leave room for flexibility but create a solid guideline for how to react in both good and bad situations.
6. Creating and Scheduling Content.
Now you’re ready to start creating content. Know how often you want to be pushing information out, making sure you don’t flood your fans and followers news feed. The best way to ensure this doesn’t happen is to schedule all of your posts. Try Hootesuite or Tweetdeck, they’re both easy to use and free. Watch your noise to signal ratio as well. People don’t really care about what you’re eating for lunch as much as they care about the big sale over the weekend. Remember, quality over quantity.
7. Engage, be genuine and be transparent.
I’ve said it before and I’ll say it again. Be transparent and be genuine. No one wants to talk to a robot and no one wants to talk to a liar. Engage with people online. Decide what you’re going to do to encourage participation. You don’t want to be talking at people online, you want to talk with them.
8. Measure, analyze and rework your plan.
Are you accomplishing your goal? If your goal was to increase sales, have you? If your goal was to get more traffic on your site, what does Google Analytics say? Do you have more traffic then you did before you started your social media plan? If something isn’t working take time to rework and rethink. If your plan is working but you’re running out of money to fund it, analyze your overall marketing plan and consider cutting your losses; maybe you can get rid of something else and focus on social media.
Don’t expect results right away. A social media plan can take anywhere from two to six months, and sometimes longer, before you really start to see results. And if it didn’t work for you, figure out if it’s worth it. If your brand was doing better with traditional forms of marketing, then it’s probably a good idea to stick to what works for your brand.
December 26, 2011 § Leave a comment
With so many social networking sites out there, it’s nearly impossible to keep up, especially with the release of Google+ brand pages about a month ago. At this point, it may be hard to make yourself create and maintain another social media site for your business. Well, this one may be worth it because lets face it, it’s Google, and like we expected they’re integrating brand pages into organic search results in more ways than one.
Option A: Organic Search Results for Brand Page Updates
Choose your keywords carefully when posting updates to your brand pages because they’re popping up in organic search results. Make sure you’re optimizing your status updates to get the best SEO results. By using well thought-out key words, your brand page posts will increase in the Google ranking system, increasing your Google+ presence, and ultimately increasing traffic to your site.
Option B: Organic Search Results for Personal Pages
Now when people talk about your brand on their personal Google+ pages, it will show up as an organic search result. So make sure you’re always keeping an eye out for what other people are saying about your brand on Google+, because what they say may show up on the first page of a Google search for your brand. Create valuable and interesting posts that are share worthy to your Google+ viewers. Enticing people to share your post will get the right search results on the Google search page you want.
Thanks for the insight HubSpot Blog.
December 22, 2011 § Leave a comment
Have you ever wondered where your twitter followers are from? A new app, Tweepsmap, can show you. All you need to do is authorize the app and in a matter of seconds, Tweepsmap will show you exactly where all of your followers are from using the information your followers gave Twitter when they first signed up for their accounts.
Tweepsmap shows the location of your followers in a Google map. It also allows you to display your followers’ locations as a list and a pie chart. Personally, I like the google maps view because it allows you to zoom in and out and view your followers location by country, state, or city.
This tool is not only interesting for the average user, but could be a great tool for businesses. By using Tweepsmap, business owners could see that they have a lot of followers in Europe and not as many in the US. If they’re marketing to people in the US, then they’re missing out on a large amount of business they could be receiving from Europe. Tweepsmap can show business owners when they’re missing specific locations with their marketing and when they’re right on target.
Although it’s a relatively basic app, it’s pretty interesting and if you’re not a business owner, it’s still pretty cool to see where all of your followers are from.
December 20, 2011 § 1 Comment
Although social media may be “the new media,” it’s no longer new. It’s been around long enough that simply creating a Facebook or twitter page isn’t necessarily going to get people to click that “like” or “follow” button; you need to be persuasive. Being persuasive in social media is key to getting your message heard, because if you don’t make it worthwhile for someone to click on your page, you’re wasting not only their time, but yours as well.
Being strategic is key. You wouldn’t build a house without blueprints or start a business without a plan, so why would you make a facebook fan page if you don’t have a focused goal? That plan doesn’t have to be as strict as blueprints for a house and, yes, the plan can change as the medium and goal does. But you should always have one main focus. The focus can be to create a community, to raise awareness, to generate a conversation, but whatever it is, make sure it is clear and you understand how you’re going to execute it.
Be Likeable. And no, this doesn’t have anything to do with the “like” button on facebook. Ask yourself, “Do people like me?” Being likable means being genuine and honest, because no one likes a liar. Not only do you need to be honest but you need to be nice too. Watch your tone and make sure you’re interacting with people in a pleasant, polite and sincere manner.
Make people want to listen to you. This means showing off. Have you ever been published? Do you write for a well-known blog? Talk about it. What about building a company or developing software? If you’ve done anything noteworthy, brag about it, but in a tactful manner, of course. Showing that you have been professionally recognized for your achievements proves that you are worth listening to.
Get popular. Make yourself available, but not too available. Creating specific, well known, times to be online for twitter chat or setting deadlines for sales and promotions will help. The more followers and fans you have, the more likely people are going to think, “Well, this person must have something good to say.”
Hopefully these tips and tricks can help you while you start up or revamp your social media pages. If you need any tips on good tools to use feel free to visit a previous post, Social media tools you should be using for personal use, because these tool are good for business, too!
December 17, 2011 § Leave a comment
November 29, 2011 § Leave a comment
The most interesting part of this for me was finding out that 97% of Google’s revenue is still from advertising. With Google continually growing, that just tells you advertising isn’t going anywhere anytime soon. It is only evolving to fit the times and adapting to the type of advertising that is appropriate today.