March 1, 2012 § 2 Comments
A court ordered facebook apology. That’s a new one, right? Mark Byron was ordered to apologize to his wife via facebook or face jail time after posting a rude status update. Mark and Elizabeth’s marriage began to get rocky after having their son in July of 2010. Elizabeth then began claiming that Mark verbally abused and physically threatened her.
According to the Cincinnati news, after being exonerated of criminal charges, a civil protective order was issued against Mark, ordering him to stay away from his wife. Frustrated with the court and his wife, Mark wrote, “…if you are an evil, vindictive woman who wants to ruin your husband’s life and take your son’s father away from him completely – all you need to do is say that you’re scared of your husband or domestic partner…” on his own facebook wall.
Even though he had blocked his wife from his facebook page and the post was not addressed to her, she found the post and reported it to the judge. She believed it violated a court order, stating that Mark was not to, “to suffer physical and/or mental abuse, harassment, annoyance, or bodily injury.”
The court gave Mark an option, either go to jail for 60 days or post apologies on his facebook wall for thirty days. According to the Cincinnati news, free-speech expert Jack Greiner said, “The idea that a court can say ‘I order you not to post something or to post something’ seems to me to be a First Amendment issue.”
“The court’s order to compel speech is as much a violation of the First Amendment as suppressing free speech,” Greiner said.
Hanni Fakhoury, a staff attorney with the Electronic Frontier Foundation said, “Forcing someone to speak as punishment for speaking” could violate Mark Byron’s free speech rights.
If you ask me, I agree with Greiner and Fakhoury. Forcing someone to apologize or face jail time isn’t giving them much of a choice. What do you think? Did the court violate Mark’s First amendment rights?
January 18, 2012 § 3 Comments
Everyone talks about social media plans. But do you really know what it takes to create one? A social media plan, whether it is for personal use or for your business, isn’t just one set of rules, but many different guidelines. Here are step-by-step guidelines that can help you with your plan:
1. Start listening.
It’s important to know what people are already saying about your brand. By using specific key words you can set up a dashboard with feed readers, creating an easy to understand display of what people are saying about your brand. Try Netvibes for your dashboard, it’s the platform I prefer. Also, set up Google Alerts for your brand so you know whenever anyone says something new and relevant that will show up on Google. The key is to know what communities you want to be involved in, before you throw yourself into the vast world of social media.
2. Determine your goal.
Know what you want to accomplish. Do you want to increase sales, increase brand awareness or gain more traffic to your site? Know your goal before you start, that way you’ll know what you need to be tracking when it comes to the measurement portion of your plan.
3. Know who you are and who is best suited to show that in your company.
Outspoken Media has some great thoughts on knowing who you are. Generally, it’s having the ability to tell a story about yourself or about your brand that is going to make other people want to interact with you online. On that note: DO NOT LIE! Being transparent is extremely important, because if you’re not it only takes about 4 seconds to do a Google search and find out the truth.
Knowing who you are means knowing who your customers are, too. Figure out who your target audience is. Knowing the demographics and psychographics of your audience will help you with step 4 when you choose which channels to use.
After determining who you are, make sure the person you’ve chosen to implement the social media plan reflects the image you would like to maintain online. You also need to make sure you have the time and the necessary resources, because if you stop a few months into it, you’ve wasted not only time, but money that could have been better spent on another marketing plan.
4. Decide what channels to use.
Not every social networking site is going to fit your goal. It’s important to choose the sites that will. Although it would make sense to use facebook if your goal is customer communication or brand exposure, it wouldn’t make sense to use it if your goal is SEO. Take a look at this chart from Drew’s Marketing Minute it will help you decide what sites work best for your goal.
5. Create rules.
You need rules for engaging with people online. What are you going to do when someone says you’re doing something great? And what are you going to do when someone tells you that your brand sucks? Make sure your rules leave room for flexibility but create a solid guideline for how to react in both good and bad situations.
6. Creating and Scheduling Content.
Now you’re ready to start creating content. Know how often you want to be pushing information out, making sure you don’t flood your fans and followers news feed. The best way to ensure this doesn’t happen is to schedule all of your posts. Try Hootesuite or Tweetdeck, they’re both easy to use and free. Watch your noise to signal ratio as well. People don’t really care about what you’re eating for lunch as much as they care about the big sale over the weekend. Remember, quality over quantity.
7. Engage, be genuine and be transparent.
I’ve said it before and I’ll say it again. Be transparent and be genuine. No one wants to talk to a robot and no one wants to talk to a liar. Engage with people online. Decide what you’re going to do to encourage participation. You don’t want to be talking at people online, you want to talk with them.
8. Measure, analyze and rework your plan.
Are you accomplishing your goal? If your goal was to increase sales, have you? If your goal was to get more traffic on your site, what does Google Analytics say? Do you have more traffic then you did before you started your social media plan? If something isn’t working take time to rework and rethink. If your plan is working but you’re running out of money to fund it, analyze your overall marketing plan and consider cutting your losses; maybe you can get rid of something else and focus on social media.
Don’t expect results right away. A social media plan can take anywhere from two to six months, and sometimes longer, before you really start to see results. And if it didn’t work for you, figure out if it’s worth it. If your brand was doing better with traditional forms of marketing, then it’s probably a good idea to stick to what works for your brand.
December 20, 2011 § 1 Comment
Although social media may be “the new media,” it’s no longer new. It’s been around long enough that simply creating a Facebook or twitter page isn’t necessarily going to get people to click that “like” or “follow” button; you need to be persuasive. Being persuasive in social media is key to getting your message heard, because if you don’t make it worthwhile for someone to click on your page, you’re wasting not only their time, but yours as well.
Being strategic is key. You wouldn’t build a house without blueprints or start a business without a plan, so why would you make a facebook fan page if you don’t have a focused goal? That plan doesn’t have to be as strict as blueprints for a house and, yes, the plan can change as the medium and goal does. But you should always have one main focus. The focus can be to create a community, to raise awareness, to generate a conversation, but whatever it is, make sure it is clear and you understand how you’re going to execute it.
Be Likeable. And no, this doesn’t have anything to do with the “like” button on facebook. Ask yourself, “Do people like me?” Being likable means being genuine and honest, because no one likes a liar. Not only do you need to be honest but you need to be nice too. Watch your tone and make sure you’re interacting with people in a pleasant, polite and sincere manner.
Make people want to listen to you. This means showing off. Have you ever been published? Do you write for a well-known blog? Talk about it. What about building a company or developing software? If you’ve done anything noteworthy, brag about it, but in a tactful manner, of course. Showing that you have been professionally recognized for your achievements proves that you are worth listening to.
Get popular. Make yourself available, but not too available. Creating specific, well known, times to be online for twitter chat or setting deadlines for sales and promotions will help. The more followers and fans you have, the more likely people are going to think, “Well, this person must have something good to say.”
Hopefully these tips and tricks can help you while you start up or revamp your social media pages. If you need any tips on good tools to use feel free to visit a previous post, Social media tools you should be using for personal use, because these tool are good for business, too!
December 17, 2011 § Leave a comment
November 29, 2011 § Leave a comment
As the holidays draw near and crime becomes more prevalent, be careful what you’re posting on your social networking sites. Before you “check-in” on foursquare or add a location to your facebook posts to show you’re at that cool resort away from home, make sure you realize you’re telling everyone on the internet that your home will be vacant and vulnerable to robberies. As sad as it is, we all need to be careful, more so around the holidays. With the economy still in trouble and people more desperate then ever, don’t underestimate your fellow man. Criminals who intend to rob homes over the holidays pay close attention to social networking sites to discover when you’ll be away from home.
This doesn’t mean you need to go buy a state-of-the-art home security system. It just means that you probably shouldn’t be broadcasting that no one will be home over the weekend to everyone on the internet. Basically, think before you post. If whatever you’re posting could in any way put you in a vulnerable position, just refrain from posting it.
Besides, you can post all the cool vacation photos and updates when you get home.
November 29, 2011 § Leave a comment
Olla Condoms found a great way to advertise using social media, and not just by creating a facebook fan page and a twitter account. The creative genius behind this campaign took men’s safe-sex motivation to the next level with the creation of fake user profiles. These aren’t just any old profiles, however; Olla created facebook profiles for the men’s unborn, yet-to-be-conceived children, complete with individualized photo likenesses. The “children” were even given the same name as their “fathers”, with “Jr.” added on. In the friend request, below the child’s name, the text reads, “avoid surprises like this one, use Olla condoms.”
Creating personal sites specifically for these unexpecting guys makes for a memorable social media experience that truly engages the customers with their brand. Clicking the child’s profile reveals a single post, containing a link to the Olla Condoms page. You really can’t get more personal than a baby who bears your likeness in both name and appearance.
November 27, 2011 § Leave a comment
What is one “like” really worth? Well according to Edge Rank Checker, not much. A facebook comment is more valuable than a “like” and not just a little more valuable, but 4x more valuable. Edge Rank Checker “analyzed how many Clicks a Post received against each major metric (Likes, Comments, Impressions).” Here are the results:
- Average Clicks Per Like: 3.103
- Average Clicks Per Comment: 14.678
- Average Clicks Per Impression: 0.005
This means that the more people who actually comment on your posts, the more clicks you’ll receive. So, if your goal is to gain “likes” on your posts or on your fan pages, you should maybe rethink your priorities. Creating content that is intriguing enough for people to actually comment on is going to get you 4x more engagement then a simple “like.”
Now lets take it a step further. What’s more important than comments is shares. If someone likes your post or page enough to share it with all of their friends, you’re doing something right. Thinking back on the post I wrote about how to increase your blog comments sometimes simply asking for people to share or comment will increase the amount of people that actually interact with your page.
According to Edge Rank Checker, “more elaborate techniques will include creating “Sharable” content. Current popular objects that are being shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc. with their friends. Make the photo/video/etc. something their friends would actually want to see.”
This post can also be read on Marketing Conversations.