March 9, 2012 § Leave a comment
If you’re looking for a job, blogging is a great way to show off your written communication skills. A blog allows you to show potential employers what topics you’re interested in and how well you understand them. It’s important for your employer to know that you can do your own research, that you have an opinion and that you feel comfortable sharing it.
Employers want to see that you are creative and can create your own content. Blogging easily lets you create your own content and is a great reflection of your personality. Also, you’re able to choose whatever topic you want. If you’re interested in fashion then create a fashion blog. If you’re interested in sports then create a sports blog. Normally, it’s great if it relates to your professional industry, but it doesn’t have to. Your professional experience may lay in marketing, but if you really love cooking there’s nothing wrong with creating a cooking blog. It shows that you’re an interesting person and no one wants to hire someone that isn’t interesting.
Your tone is important. You want to keep it professional, but it doesn’t need to sound like an academic paper. It’s okay to write in first, second or third person; no one is going to take out a red pen and give you a grade. However, it’s incredibly important to spell check, especially if you’re telling your potential employers about the blog. You wouldn’t apply for a job with a spelling and/or grammar mistakes on your resume, so make sure to edit your posts so you don’t have them on your blog either.
It’s not all work; blogging is fun. It allows me to take a step out of my academic life and speak with a different tone, as if I’m having a conversation with my readers. It allows me to communicate my opinions in a professional and interesting way that I really enjoy. Why don’t you give it a try?
Check out this related post on Businesses Grow, 7 Reasons Every Job-Seeker Needs To Blog.
Photo Credit: http://darrenjdeverux.com/tag/blogging-2/
September 14, 2011 § 4 Comments
Like facebook and Twitter, blogs should be used as a platform for interaction and conversation with your readers. Blogs shouldn’t be used to talk at your readers, but instead, talk with them. Increasing the number of comments on your blog can help to generate more views, in turn, increasing the conversations. Here are some tips on how to increase your blog comments, based off of the Social Media Examiner.
Make it easy to leave a comment. Is there a large comment link on your site, or do readers need to search for it? If your readers can’t easily submit a comment, they’re not going to. The only downside to this is if you make commenting too easy, you’ll end up getting a lot of spam comments. To prevent spam, you should check the comment settings for your blog and make sure the commenter has to include their name and email address with the comment. This will help to prevent spammers from overloading your page. You may also want to change your comment settings so that all comments need to be approved by you before they are published on your site.
Ask for comments. This may seem like a simple fix, but when you ask a reader, “What do you think?” at the end of a post, they will be more likely to respond via comments. You can also change the generic “Leave your comment here” to, “Let me hear your thoughts” or something else along those lines.
Respond to comments. This goes back to that conversation piece above. Your blog needs to be a conversation where people feel like they won’t be ignored if they do decide to tell you what they think. Responding to comments shows viewers that people are engaged on your site, which could make them more inclined to join the conversation.
Don’t be rude. It’s ok to disagree with your commenters; it’s not ok to be to mean about it. Controversy adds interest, and more people are likely to chime in and give their opinion if they see a debate going on through comments. The key is to not let it get out of hand. You, as a blogger, need to make people feel good about their comments, not put down by your response. If a commenter feels like they are being put down they probably won’t ever comment on your page again, and may not even come back to view it.
You need to engage with your readers and make them feel like they are an important part of the conversation. Without them your blog would be just you, talking to yourself… no one wants that. So, tell me what you think. How do you engage with your readers? What works for you and what doesn’t?
June 18, 2011 § Leave a comment
Six years ago, Intuit, a tax preparation software company, created an interactive feedback community called Inner Circle. The site was created to engage their customers and provide a platform where they could give comments and feedback about products and services. In the beginning, Intuit asked its customers for feedback via the customer community program on TurboTax, which was basically an email. It was apparent there was a more effective way to get customer feedback; it took almost a year, but Intuit finally got The Inner Circle up and running. It featured a host of social channels for customers to interact with including a blog, user forums, an idea exchange center, and poll and survey questions. Intuit has many customers that are willing to give feedback on its products and services and they found an effective and interactive way to obtain the information. They listen and monitor the site making changes to their products and services as they see fit.
Issues at Stake for Intuit:
One of the issues at stake for Intuit is the amount of customer response they would have received. They could have put a lot of time and money into creating the site and then received little or no customer response and feedback. Luckily, this was not the case and they received a lot of customer feedback. However, an issue with receiving lot of customer feedback could be that there would be many negative responses. A site with mostly negative responses could give the impression that purchasing the products or services is a negative experience and could steer potential customers away from their products. However, Intuit used listening and monitoring to ensure that the site not only had negative but positive comments and concerns as well. They also made sure that any negative feedback that is posted is addressed properly to ensure the problems are solved and that they have happy customers.
Intuit used P.O.S.T. They found out how their customers (people) were using social media and created an objective, which was listening and monitoring customer feedback to improve their products and services. They then created a strategy to develop an interactive social media site dedicated to customer feedback to meet their objective, and used online technology to develop the site.
Pros and Cons of Intuits decision:
There were many positive aspects to Intuit’s campaign. They created a successful platform where customers felt comfortable sharing their feedback and it allowed Inuit to actively listen and monitor for customer feedback. For the campaign to be a success Intuit needs to do more than just listen to the suggestions, they need to implement the good ones. This is something they have begun doing. Intuit has taken 35 of the requests from their site and has implemented them within their products and services. They also share those changes and improvements with their customers via blog posts and webinar. They have created a balance that works for serving the needs of not only the external community but the internal company as well.
One of the negative aspects of the campaign was the claims that the member mix was not a true representative of the larger Turbo Tax customer base. Because the site allowed both external customers and internal company employees to give feedback on the site some customers believed that the majority of people participating were Intuit employees and not true customers. However, as the online community grew the claims slowly dwindled down, until there were no more complaints about the issue. Intuit has also created customer survey questions on the site to ensure they are reaching the right customers with the right information. This has also helped the issue.
My recommendation for revisiting the campaign:
The campaign itself was a success. The only recommendation I would have is to make sure they get their customers the information they need. Creating general information to address everyone is not a way to connect with its customers individually. They need to make sure they are addressing each of their customers concerns and that they are creating a personal and practical relationship with each of them.