March 9, 2012 § Leave a comment
As I’m sure everyone is aware, the third generation iPad was released on March 7th, and no it’s not called the iPad 3, just the iPad. There have been a lot of media outlets saying that there were very few improvements made to the new iPad, but I disagree. Apple, as always, made some ground-breaking technological improvements, creating yet another amazing device. Here are my top three improvements for the iPad.
The first big improvement is the retina display. The 2048-by-1536 resolution is better than your 50-inch flat screen TV, with a million more pixels and 44 percent greater color saturation. The most amazing part is that it’s on a screen that isn’t even 10-inches. That seems like over-kill if you ask me, but I’m still looking forward to seeing it once it hits stores.
The second big improvement is the addition of 4g LTE. Apple is known for adopting new technology a little later than the rest of the industry, but that’s because it’s always good to make sure the technology is going to be reliable and will stick around before putting it in your products.
The third biggest improvement is the 5-megapixel camera. I must say, although this is an upgrade I was expecting more. The ability to record video with 1080p is great, but I was hoping for a camera with at least 8-megapixels, not 5.
Those are my top three favorite changes. I’m still undecided if I’ll purchase one, but it’s definitely on my wish list.
November 14, 2011 § 1 Comment
Watch what you’re sending out via your social media channels. If you’re saying something negative about your job, there is always the possibility of another employee, or worse your manager seeing it and having negative repercussions because of it. With social media as the center of everything, many large corporations have internal social media policies. So, it doesn’t matter if you’re off the clock and sitting at home in front of your laptop at 10pm, if you decide to tweet about how much work sucked today, or how this one customer or worse yet, manager, really got on your nerves, you should probably think twice about it.
An Apple employee in the UK sent out a facebook post that portrayed Apple in a negative light, which he claimed was private. At this point, everyone should know NOTHING on Facebook is really private. After management found the post, the employee was immediately fired, no questions asked.
If your employer has an internal social media policy, I would advise you to take it seriously, especially with a company like Apple that has such a huge social media presence. Even if your company doesn’t have an internal social media policy, it doesn’t make sense for a company to ignore someone defacing their brand to the world via social media. So before you hit that post or tweet button, think twice about what you’re saying. Because it’s probably not worth the risk if it can get you fired.
This post can also be read on Marketing Conversations.
October 6, 2011 § Leave a comment