Social Media: It’s All About Strategy

December 20, 2011 § 1 Comment

Although social media may be “the new media,” it’s no longer new. It’s been around long enough that simply creating a Facebook or twitter page isn’t necessarily going to get people to click that “like” or “follow” button; you need to be persuasive. Being persuasive in social media is key to getting your message heard, because if you don’t make it worthwhile for someone to click on your page, you’re wasting not only their time, but yours as well.

Being strategic is key. You wouldn’t build a house without blueprints or start a business without a plan, so why would you make a facebook fan page if you don’t have a focused goal? That plan doesn’t have to be as strict as blueprints for a house and, yes, the plan can change as the medium and goal does. But you should always have one main focus. The focus can be to create a community, to raise awareness, to generate a conversation, but whatever it is, make sure it is clear and you understand how you’re going to execute it.

Here are a few tips to help you along the process, with some help from Mashable’s, 6 ways to be more persuasive with social media:

Be Likeable. And no, this doesn’t have anything to do with the “like” button on facebook. Ask yourself, “Do people like me?” Being likable means being genuine and honest, because no one likes a liar. Not only do you need to be honest but you need to be nice too. Watch your tone and make sure you’re interacting with people in a pleasant, polite and sincere manner.

Make people want to listen to you. This means showing off. Have you ever been published? Do you write for a well-known blog? Talk about it. What about building a company or developing software? If you’ve done anything noteworthy, brag about it, but in a tactful manner, of course. Showing that you have been professionally recognized for your achievements proves that you are worth listening to.

Get popular. Make yourself available, but not too available. Creating specific, well known, times to be online for twitter chat or setting deadlines for sales and promotions will help. The more followers and fans you have, the more likely people are going to think, “Well, this person must have something good to say.”

Hopefully these tips and tricks can help you while you start up or revamp your social media pages. If you need any tips on good tools to use feel free to visit a previous post, Social media tools you should be using for personal use, because these tool are good for business, too!

Read this post on Marketing Conversations and Business 2 Community too!

Cool Google Infographic

November 29, 2011 § Leave a comment

Here’s an interesting infographic about Google that you may not have seen before. Thank you Business MBA for the great find!

The most interesting part of this for me was finding out that 97% of Google’s revenue is still from advertising. With Google continually growing, that just tells you advertising isn’t going anywhere anytime soon. It is only evolving to fit the times and adapting to the type of advertising that is appropriate today.

Google Behind The Numbers

Olla Condom’s creative social media campaign

November 29, 2011 § Leave a comment

Olla Condoms found a great way to advertise using social media, and not just by creating a facebook fan page and a twitter account. The creative genius behind this campaign took men’s safe-sex motivation to the next level with the creation of fake user profiles.  These aren’t just any old profiles, however; Olla created facebook profiles for the men’s unborn, yet-to-be-conceived children, complete with individualized photo likenesses.  The “children” were even given the same name as their “fathers”, with “Jr.” added on.  In the friend request, below the child’s name, the text reads, “avoid surprises like this one, use Olla condoms.”

Creating personal sites specifically for these unexpecting guys makes for a memorable social media experience that truly engages the customers with their brand. Clicking the child’s profile reveals a single post, containing a link to the Olla Condoms page.  You really can’t get more personal than a baby who bears your likeness in both name and appearance.

Hulu+ we want different commercials!

November 27, 2011 § 1 Comment

If you’ve watched anything on Hulu+ lately, I’m sure you’ve seen Sprint’s “chart commercial,” the BestBuy “Game on Santa” commercial and Degree’s “motion sense” commercial. Why have you doubtlessly seen these ads? Because they replay them so many times it makes your head spin.

The Sprint commercial was annoying the first time I saw it, mostly because it is just like every other boring cell phone providers ad, saying, “the other services are lying and we’re actually better.” Well, after 8 more times, I started to get really annoyed. I’ve now seen the commercial more times then I can remember, and each additional time I see it I hate Sprint just a little more.

The first time I saw the Best Buy “Game on Santa” ad, I smiled and thought, “Oh, that’s a cute ad.” Well, it’s not cute after the 5th time. And really Degree, I bet I have seen your commercial more times then your “test” participants have heard the bells on their wrists jingle.

(The Sure version of the Degree Commercial)

My point is, stop over playing commercials. All it does is take an ad that was maybe interesting the first and/or second time and make everyone sick of it by the 4th and 5th time, by the 8th or 10th time we just want to throw a shoe at the TV.

My message to advertisers: don’t let your ad be over played. It kills the message.

My message to Hulu+: Figure something out so you’re not overplaying the very few ads you have. Either obtain more advertising from different clients, or have less commercial spots; either of those options would be better than what you’re doing now.

Wodka Vodka Pulls Billboard Ad

November 26, 2011 § Leave a comment

Wall Street was not the only thing protested in New York City on November 22nd, but Wodka Vodka’s most recent ad as well. The text reads, “Christmas Quality. Hanukkah Pricing.” Many consumers protested the billboard, and called to complain until it was taken down. One of the complaints even came from Ron Meier, New York regional director of the Anti-Defamation League, calling the ploy, “a crude and offensive way of trying to make a point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and of lesser value when compared to the higher value of a Christian holiday.” He also stated, “To use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate.”

Brian Gordon, the creative lead behind the campaign told CNN, “As a Jew growing up, the only thing we could say was we had eight nights, and Christmas had only one day, so we had eight days for the price of one… with our brand, our message is you can get more for less, eight nights versus one, and we don’t need to wrap ourselves in fancy packaging.” Well Gordon, this is not how the public read the ad.

The ad only lasted about 24 hours before it was pulled and an apology showed up on Wodka Vodka’s twitter stream that said, “Although rarely serious, we apologize to anyone we may have offended through our holiday campaign and are removing our billboard immediately.”

The ad is paired with previous ads that have been a controversy that read, “Hamptons Quality. Newark Pricing.”, and, “Escort Quality. Hooker Pricing.” Wodka… You’re really setting that bar high, huh? The next time you decide to include a religion in your advertising, you should probably make sure it isn’t going to piss people off first.

Advertising: It’s not the same everywhere

November 24, 2011 § Leave a comment

A set of Lynx body spray ads, known as Axe in the US, have been banned, once again, going to show that advertising standards around the world are not the same as here in the US. The set of ads were banned in the UK for inappropriate sexual images and text, as well as for objectifying women.

Most of the ads feature Lucy Pinder, known for her modeling career in Nuts magazine (UK) and for guest starring in a series of UK reality TV shows. The ads were viewed on Yahoo, Hotmail, Rotten Tomatoes and Anorak. Many of the ads picture Pinder in provocative positions, weraring only a bra and underwear.  The ads were banned after the UK Advertising Standards Authority (ASA) received over 100 complaints from consumers.  The ASA is the government organization that takes charge if a brand oversteps the advertising rules in the UK.

Just 10 consumers complained about this oven ad, calling it “offensive, because it featured sexually provocative content and was degrading to women,” according to Business Insider.

The ASA also received 97 complaints about this swimsuit ad, with the complaints stating that the ad is “offensive because it was sexually suggestive, provocative, indecent, glamorized casual sex, and because it objectified and was demeaning to women.”

Although these ads may not be suitable for children, they would also not be banned in the US. Does that mean that consumers in the UK have more respect for women? I don’t think so. I think what it does mean is, although their country may be more conservative, the US has become so desensitized to degrading and indecent advertising that it doesn’t even cross our mind to formally complain about it. So, the next time you come across an ad similar to these, take a minute and think about it. Are we sending the wrong messages to consumers? And how is a child going to comprehend the ad?

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