November 27, 2011 § 1 Comment
If you’ve watched anything on Hulu+ lately, I’m sure you’ve seen Sprint’s “chart commercial,” the BestBuy “Game on Santa” commercial and Degree’s “motion sense” commercial. Why have you doubtlessly seen these ads? Because they replay them so many times it makes your head spin.
The Sprint commercial was annoying the first time I saw it, mostly because it is just like every other boring cell phone providers ad, saying, “the other services are lying and we’re actually better.” Well, after 8 more times, I started to get really annoyed. I’ve now seen the commercial more times then I can remember, and each additional time I see it I hate Sprint just a little more.
The first time I saw the Best Buy “Game on Santa” ad, I smiled and thought, “Oh, that’s a cute ad.” Well, it’s not cute after the 5th time. And really Degree, I bet I have seen your commercial more times then your “test” participants have heard the bells on their wrists jingle.
(The Sure version of the Degree Commercial)
My point is, stop over playing commercials. All it does is take an ad that was maybe interesting the first and/or second time and make everyone sick of it by the 4th and 5th time, by the 8th or 10th time we just want to throw a shoe at the TV.
My message to advertisers: don’t let your ad be over played. It kills the message.
My message to Hulu+: Figure something out so you’re not overplaying the very few ads you have. Either obtain more advertising from different clients, or have less commercial spots; either of those options would be better than what you’re doing now.
November 26, 2011 § Leave a comment
Wall Street was not the only thing protested in New York City on November 22nd, but Wodka Vodka’s most recent ad as well. The text reads, “Christmas Quality. Hanukkah Pricing.” Many consumers protested the billboard, and called to complain until it was taken down. One of the complaints even came from Ron Meier, New York regional director of the Anti-Defamation League, calling the ploy, “a crude and offensive way of trying to make a point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and of lesser value when compared to the higher value of a Christian holiday.” He also stated, “To use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate.”
Brian Gordon, the creative lead behind the campaign told CNN, “As a Jew growing up, the only thing we could say was we had eight nights, and Christmas had only one day, so we had eight days for the price of one… with our brand, our message is you can get more for less, eight nights versus one, and we don’t need to wrap ourselves in fancy packaging.” Well Gordon, this is not how the public read the ad.
The ad only lasted about 24 hours before it was pulled and an apology showed up on Wodka Vodka’s twitter stream that said, “Although rarely serious, we apologize to anyone we may have offended through our holiday campaign and are removing our billboard immediately.”
The ad is paired with previous ads that have been a controversy that read, “Hamptons Quality. Newark Pricing.”, and, “Escort Quality. Hooker Pricing.” Wodka… You’re really setting that bar high, huh? The next time you decide to include a religion in your advertising, you should probably make sure it isn’t going to piss people off first.
November 24, 2011 § Leave a comment
A set of Lynx body spray ads, known as Axe in the US, have been banned, once again, going to show that advertising standards around the world are not the same as here in the US. The set of ads were banned in the UK for inappropriate sexual images and text, as well as for objectifying women.
Most of the ads feature Lucy Pinder, known for her modeling career in Nuts magazine (UK) and for guest starring in a series of UK reality TV shows. The ads were viewed on Yahoo, Hotmail, Rotten Tomatoes and Anorak. Many of the ads picture Pinder in provocative positions, weraring only a bra and underwear. The ads were banned after the UK Advertising Standards Authority (ASA) received over 100 complaints from consumers. The ASA is the government organization that takes charge if a brand oversteps the advertising rules in the UK.
Just 10 consumers complained about this oven ad, calling it “offensive, because it featured sexually provocative content and was degrading to women,” according to Business Insider.
The ASA also received 97 complaints about this swimsuit ad, with the complaints stating that the ad is “offensive because it was sexually suggestive, provocative, indecent, glamorized casual sex, and because it objectified and was demeaning to women.”
Although these ads may not be suitable for children, they would also not be banned in the US. Does that mean that consumers in the UK have more respect for women? I don’t think so. I think what it does mean is, although their country may be more conservative, the US has become so desensitized to degrading and indecent advertising that it doesn’t even cross our mind to formally complain about it. So, the next time you come across an ad similar to these, take a minute and think about it. Are we sending the wrong messages to consumers? And how is a child going to comprehend the ad?