What I’ve learned… short form

January 14, 2012 § Leave a comment

As graduation nears, I look back on everything I’ve learned and I must say, I couldn’t have chosen a better path. Majoring in Public Relations and Advertising was by far the best choice I’ve made in terms of my education. And believe me, there were a lot of choices that led me to PR and Advertising.

Starting out college as a psychology major, it didn’t take me long to realize I didn’t want to be a social worker, which is about all you can do with a B.S. in Psychology. So I moved on to business, and although it was closer to what I wanted to do, it was far too broad for my tastes, and I needed something else. So I ventured around Portland, where I obtained my AAA Paralegal degree, yes it is 3 A’s—Associates of Applied Arts, while I was considering law school.

After deciding law school wasn’t for me, I left Portland and came back to Eugene. I’m not really sure how it happened, but for some reason, I all of a sudden found myself majoring in Public Relations and Advertising. Yeah, I didn’t see it coming either, but I discovered I absolutely loved it. Deb Morrison sucked me into Advertising, while Kelli Matthews got me hooked on Twitter, then John Mitchell told me why PR isn’t just “spin,” and I was stuck.

With graduation in only 19 short weeks, I’ve taken a step back to see what has really stuck with me:

  • You can’t make people talk to you online; you have to make them want to talk to you.
  • Networking is crucial to your existence in the industry.
  • Be an interesting person. Be curious. Be creative. Stand out.
  • You don’t always have to stay in the box. Take a step outside from time to time and try something no one has before. Be disruptive.
  • Keep revising. None of your work is ever really done.
  • Only show your best work. It’s better to show 3 pieces of really good work than 10 pieces of just-okay work.
  • It may seem obvious, but… Start thinking digital (if you haven’t already). That’s where everything is going.
  • Create content people want to share with others. If they’re not sharing it, it isn’t interesting enough.
  • Everything should have a plan and a strategy. Without the strategy, the final product will fall short.
  • Show people how you think.

As I prepare myself for the “real world,” I have a million questions, where will my education take me, where I’ll end up, etc… but what I can say is that I’ll be prepared and ready for the leap. Because I’m not taking the ladder into the pool, I’m diving in headfirst.

Olla Condom’s creative social media campaign

November 29, 2011 § Leave a comment

Olla Condoms found a great way to advertise using social media, and not just by creating a facebook fan page and a twitter account. The creative genius behind this campaign took men’s safe-sex motivation to the next level with the creation of fake user profiles.  These aren’t just any old profiles, however; Olla created facebook profiles for the men’s unborn, yet-to-be-conceived children, complete with individualized photo likenesses.  The “children” were even given the same name as their “fathers”, with “Jr.” added on.  In the friend request, below the child’s name, the text reads, “avoid surprises like this one, use Olla condoms.”

Creating personal sites specifically for these unexpecting guys makes for a memorable social media experience that truly engages the customers with their brand. Clicking the child’s profile reveals a single post, containing a link to the Olla Condoms page.  You really can’t get more personal than a baby who bears your likeness in both name and appearance.

Hulu+ we want different commercials!

November 27, 2011 § 1 Comment

If you’ve watched anything on Hulu+ lately, I’m sure you’ve seen Sprint’s “chart commercial,” the BestBuy “Game on Santa” commercial and Degree’s “motion sense” commercial. Why have you doubtlessly seen these ads? Because they replay them so many times it makes your head spin.

The Sprint commercial was annoying the first time I saw it, mostly because it is just like every other boring cell phone providers ad, saying, “the other services are lying and we’re actually better.” Well, after 8 more times, I started to get really annoyed. I’ve now seen the commercial more times then I can remember, and each additional time I see it I hate Sprint just a little more.

The first time I saw the Best Buy “Game on Santa” ad, I smiled and thought, “Oh, that’s a cute ad.” Well, it’s not cute after the 5th time. And really Degree, I bet I have seen your commercial more times then your “test” participants have heard the bells on their wrists jingle.

(The Sure version of the Degree Commercial)

My point is, stop over playing commercials. All it does is take an ad that was maybe interesting the first and/or second time and make everyone sick of it by the 4th and 5th time, by the 8th or 10th time we just want to throw a shoe at the TV.

My message to advertisers: don’t let your ad be over played. It kills the message.

My message to Hulu+: Figure something out so you’re not overplaying the very few ads you have. Either obtain more advertising from different clients, or have less commercial spots; either of those options would be better than what you’re doing now.

Wodka Vodka Pulls Billboard Ad

November 26, 2011 § Leave a comment

Wall Street was not the only thing protested in New York City on November 22nd, but Wodka Vodka’s most recent ad as well. The text reads, “Christmas Quality. Hanukkah Pricing.” Many consumers protested the billboard, and called to complain until it was taken down. One of the complaints even came from Ron Meier, New York regional director of the Anti-Defamation League, calling the ploy, “a crude and offensive way of trying to make a point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and of lesser value when compared to the higher value of a Christian holiday.” He also stated, “To use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate.”

Brian Gordon, the creative lead behind the campaign told CNN, “As a Jew growing up, the only thing we could say was we had eight nights, and Christmas had only one day, so we had eight days for the price of one… with our brand, our message is you can get more for less, eight nights versus one, and we don’t need to wrap ourselves in fancy packaging.” Well Gordon, this is not how the public read the ad.

The ad only lasted about 24 hours before it was pulled and an apology showed up on Wodka Vodka’s twitter stream that said, “Although rarely serious, we apologize to anyone we may have offended through our holiday campaign and are removing our billboard immediately.”

The ad is paired with previous ads that have been a controversy that read, “Hamptons Quality. Newark Pricing.”, and, “Escort Quality. Hooker Pricing.” Wodka… You’re really setting that bar high, huh? The next time you decide to include a religion in your advertising, you should probably make sure it isn’t going to piss people off first.

Advertising: It’s not the same everywhere

November 24, 2011 § Leave a comment

A set of Lynx body spray ads, known as Axe in the US, have been banned, once again, going to show that advertising standards around the world are not the same as here in the US. The set of ads were banned in the UK for inappropriate sexual images and text, as well as for objectifying women.

Most of the ads feature Lucy Pinder, known for her modeling career in Nuts magazine (UK) and for guest starring in a series of UK reality TV shows. The ads were viewed on Yahoo, Hotmail, Rotten Tomatoes and Anorak. Many of the ads picture Pinder in provocative positions, weraring only a bra and underwear.  The ads were banned after the UK Advertising Standards Authority (ASA) received over 100 complaints from consumers.  The ASA is the government organization that takes charge if a brand oversteps the advertising rules in the UK.

Just 10 consumers complained about this oven ad, calling it “offensive, because it featured sexually provocative content and was degrading to women,” according to Business Insider.

The ASA also received 97 complaints about this swimsuit ad, with the complaints stating that the ad is “offensive because it was sexually suggestive, provocative, indecent, glamorized casual sex, and because it objectified and was demeaning to women.”

Although these ads may not be suitable for children, they would also not be banned in the US. Does that mean that consumers in the UK have more respect for women? I don’t think so. I think what it does mean is, although their country may be more conservative, the US has become so desensitized to degrading and indecent advertising that it doesn’t even cross our mind to formally complain about it. So, the next time you come across an ad similar to these, take a minute and think about it. Are we sending the wrong messages to consumers? And how is a child going to comprehend the ad?

Creative work by Leo Burnett for McDonalds

November 23, 2011 § Leave a comment

If you’re within 3 miles of the McDonalds on N. Clark and W. Ontario in Chicago, you’ll have no problems finding your way to the fries that stand out in the sky. As a part of the campaign, “Best Fries on the Planet,” agency Leo Burnett created this billboard as a “tribute to fries.

Photo Courtesy of Ad Week

Leo Burrnet, of Chicago, is known for their creative billboards for McDonalds. In 2008, they created a giant egg billboard that stood above Wrigley Field to let everyone know when you can get fresh eggs from McDonalds. The egg would crack open early in the morning and stay open from 6:00am to 10:30am. After 10:30am the egg would begin closing again.

Another more recent McDonalds ad catching the attention of people in Chicago is Leo Burnett’s, “Windy City Fries.” This piece was placed on taxis around the city, creating a moving advertisement, where the fries appear to be blown out of the cartons by the wind in “the windy city.”

The creativity within Leo Burnett’s walls is unstoppable as the agency continues to top itself with each new idea. It looks like McDonalds, in Chicago anyway, is in great hands.

Where Am I?

You are currently browsing entries tagged with ad at Julianne Rowe's Blog.

%d bloggers like this: