“Checking in” just got personal
March 4, 2012 § Leave a comment
Planned Parenthood has a pretty interesting new social media campaign, “Where did you wear it?” The campaign targets college students and millenials promoting safe sex throughout Western Washington. According to The Seattle Times, as a part of national condom week, 55,000 condoms were distributed on college campuses and Planned Parenthood health centers, each with a QR Codes on the wrappers so condom users can “check in” where they’re having sex, online.
Kind of weird, but if you knew everyone else on your campus was practicing safe sex, would that convince you to do the same? This photo from Where Did You Wear It shows where people are “checking in.” You might be surprised how many people are willing to share where they’re having sex.