Pinterest for Businesses?
February 10, 2012 § Leave a comment
For those who haven’t heard about Pinterest, it’s a bookmarking site that allows its users to bookmark links and images that they find interesting. Once you bookmark or “pin” an image, it’s then placed on a virtual bulletin board of your choice. Although the social networking site is about 2 years old, its popularity has increased dramatically in the last few months. According to Compete, between Sept 2011 and Dec 2011, Pinterest had a 429% increase in new members. And who is taking advantage of this? Businesses, of course.
As people “pin” that cute dress at Macy’s or the new necklace at Tiffany’s, those retailers are attracting more traffic to their sites. Between July and December, “same-store referral traffic from Pininterst to five specialty apparel retailers rose 389%.” Although it is definitely driving more traffic to retail sites, it still falls below referral numbers for facebook, YouTube, Twitter and Yahoo; search engines still bring the most traffic to retail sites.
Although Pininterest is driving traffic to many sites like Nordstroms, West Elm and ModCloth, that doesn’t mean the site will work well for all businesses. You never want to jump into a social media site without a strategy, and if you need help creating one please refer to my previous post, What is a Social Media Strategy, Anyway, for some step by step tips.