PR Executive, one of the most stressful jobs

January 15, 2012 § Leave a comment

Career Cast has come out with “The most stressful jobs of 2012” and to my surprise, Public Relations Executive followed not far behind Police Officer.

At #7 on the list, PR Executives even come before the Corporate Executive on the stress test. This doesn’t mean that every Public Relations Executive is going to have an extremely stressful job; it just means the majority of them do. Just the same, the police officer who sits behind a desk for eight hours a day isn’t going to be as stressed out as the one who patrols the streets.

Why is the Public Relations Executive so high on the list? PR Executives are in charge of maintaining the positive image of the corporation, company, person or government entity they represent. Sometimes this is a difficult task, especially when the client is involved in any type of scandal or controversy. Being the intermediate of communication, the PR Executive often acts as the voice of the client while interacting with the media and the public. In a very competitive field, meeting deadlines and making speeches is a large part of the job.

Ironically, the Event Planner comes in at #6 on the list, which is often categorized as a type of Public Relations.  Moral of the story… If you’re looking for a place to relax, the Public Relations industry is probably not for you. But if you’re looking for a career that is going to keep you on your toes and give your something different to do everyday, then you’re on the right track.

This post can also be read on Marketing Conversations and Business 2 Community.

What I’ve learned… short form

January 14, 2012 § Leave a comment

As graduation nears, I look back on everything I’ve learned and I must say, I couldn’t have chosen a better path. Majoring in Public Relations and Advertising was by far the best choice I’ve made in terms of my education. And believe me, there were a lot of choices that led me to PR and Advertising.

Starting out college as a psychology major, it didn’t take me long to realize I didn’t want to be a social worker, which is about all you can do with a B.S. in Psychology. So I moved on to business, and although it was closer to what I wanted to do, it was far too broad for my tastes, and I needed something else. So I ventured around Portland, where I obtained my AAA Paralegal degree, yes it is 3 A’s—Associates of Applied Arts, while I was considering law school.

After deciding law school wasn’t for me, I left Portland and came back to Eugene. I’m not really sure how it happened, but for some reason, I all of a sudden found myself majoring in Public Relations and Advertising. Yeah, I didn’t see it coming either, but I discovered I absolutely loved it. Deb Morrison sucked me into Advertising, while Kelli Matthews got me hooked on Twitter, then John Mitchell told me why PR isn’t just “spin,” and I was stuck.

With graduation in only 19 short weeks, I’ve taken a step back to see what has really stuck with me:

  • You can’t make people talk to you online; you have to make them want to talk to you.
  • Networking is crucial to your existence in the industry.
  • Be an interesting person. Be curious. Be creative. Stand out.
  • You don’t always have to stay in the box. Take a step outside from time to time and try something no one has before. Be disruptive.
  • Keep revising. None of your work is ever really done.
  • Only show your best work. It’s better to show 3 pieces of really good work than 10 pieces of just-okay work.
  • It may seem obvious, but… Start thinking digital (if you haven’t already). That’s where everything is going.
  • Create content people want to share with others. If they’re not sharing it, it isn’t interesting enough.
  • Everything should have a plan and a strategy. Without the strategy, the final product will fall short.
  • Show people how you think.

As I prepare myself for the “real world,” I have a million questions, where will my education take me, where I’ll end up, etc… but what I can say is that I’ll be prepared and ready for the leap. Because I’m not taking the ladder into the pool, I’m diving in headfirst.

Where Am I?

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