Olla Condom’s creative social media campaign

November 29, 2011 § Leave a comment

Olla Condoms found a great way to advertise using social media, and not just by creating a facebook fan page and a twitter account. The creative genius behind this campaign took men’s safe-sex motivation to the next level with the creation of fake user profiles.  These aren’t just any old profiles, however; Olla created facebook profiles for the men’s unborn, yet-to-be-conceived children, complete with individualized photo likenesses.  The “children” were even given the same name as their “fathers”, with “Jr.” added on.  In the friend request, below the child’s name, the text reads, “avoid surprises like this one, use Olla condoms.”

Creating personal sites specifically for these unexpecting guys makes for a memorable social media experience that truly engages the customers with their brand. Clicking the child’s profile reveals a single post, containing a link to the Olla Condoms page.  You really can’t get more personal than a baby who bears your likeness in both name and appearance.


Tagged: , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading Olla Condom’s creative social media campaign at Julianne Rowe's Blog.


%d bloggers like this: