Olla Condom’s creative social media campaign
November 29, 2011 § Leave a comment
Olla Condoms found a great way to advertise using social media, and not just by creating a facebook fan page and a twitter account. The creative genius behind this campaign took men’s safe-sex motivation to the next level with the creation of fake user profiles. These aren’t just any old profiles, however; Olla created facebook profiles for the men’s unborn, yet-to-be-conceived children, complete with individualized photo likenesses. The “children” were even given the same name as their “fathers”, with “Jr.” added on. In the friend request, below the child’s name, the text reads, “avoid surprises like this one, use Olla condoms.”
Creating personal sites specifically for these unexpecting guys makes for a memorable social media experience that truly engages the customers with their brand. Clicking the child’s profile reveals a single post, containing a link to the Olla Condoms page. You really can’t get more personal than a baby who bears your likeness in both name and appearance.