PROskore: Cool new tool for business professionals

November 25, 2011 § Leave a comment

It looks like Klout has some new competition. PROskore is the newest system on the web that measures your influence, not your social influence, but your professional influence. Although at first glance it may appear that Klout and PROskore are basically the same thing, they’re not. Klout measures your social influence, while PROskore measures your professional reputation.

According to PROskore CEO explains why it’s better than Klout by Shira Levine, PROskore CEO, Bill Jula, created the site to measure the profession reputation of its users by giving more weight to things like “LinkedIn activity, Facebook Fan Pages, etc., [and] ironically, a small part of [PROskore’s] scoring algorithm takes into account the Klout score itself.” The PROskore is not only calculated by your professional social networking sites, but from your PROskore page as well, including your “professional experience and recommendations [you] receive through the PROskore community,” as stated in the PROskore site. The three primary scoring mechanisms used are your outside social media influence on social networking sites (this is where you twitter and facebook fan pages come in to play), your activity on PROskore, and your professional resume.

PROskore was created to network and build relationships with other professionals. It’s designed to help professionals generate business, unlike Klout, which is designed to help advertisers generate business. PROskore is almost a combination of LinkedIn and Klout. The best part about it, it’s free. Although there is a paid version, you can probably get away with only using the free version with no problems.

PROskore targets itself toward businesses. So if you’re looking to use it for personal use it probably wont give you the information you need. If that’s the case, I would suggest sticking with LinkedIn and Klout. PROskore is designed for professionals (that already have businesses) to help them generate awareness about their business, and help them understand their professional reputation via social media.

This post can also be read on Marketing Conversations.

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