Hacking at its worst

October 26, 2011 § Leave a comment

Children looking forward to watching the Sesame Street’s YouTube Channel were given a rude awakening when they came across porn, Sunday evening on October 16th. The channel was hacked; all the original videos were taken down and replaced with X rated material, as well as the text and the background changed. The disturbing images were definitely not suitable for children and I’m sure it confused and angered quite a few people. Although the channel was only hacked for 20 minutes, I think many of us would agree that’s far too long on a children’s YouTube Channel.

We can thank Google for the quick discovery, and immediately taking down the site. There are leads on the hackers, however the hacker listed “MrEdxwx” has denied responsibility.

The channel is back up now and to it’s original form. Currently featuring a video on bullying. That just goes to show that if the Sesame Street Channel can be hacked, ANYONES channel can. So, moral of the story, as always, be careful online and keep you passwords and account information protected.

This post can also be read on Marketing Conversation and Business 2 Community.

New Google+ Search Features

October 18, 2011 § Leave a comment

When Google+ was first released, everyone said it would be the Facebook killer, but with some added new features it’s shaping up to be more like an integration of Facebook and Twitter. Goggle+ has created new search features that are useful, mostly for journalism professionals wanting to stay up to date on the most recent topics. With their newly developed search features, you can now search in real time. The real time search results can be paused; hitting play shows the updated search results.


Google+ has even integrated the use of hashtags. Similar to twitter, adding hashtags in your post creates a direct link, allowing you to easily run a search for that word or phrase.

They are still working out the kinks with the new search features, so if your account doesn’t have them yet be patient. They’re coming soon.

This post can also be read at Marketing Conversations and Business 2 Community.

Ad worth Spreading, and not because it’s good

October 17, 2011 § Leave a comment

Dear Dr. Pepper 10,

Let me just start off by saying, I think your ad sucks. Seriously, who thought that campaign was a good idea? “Dr. Pepper 10, Not for Women.” Do you realize, you’re probably steering a ton of women off of your brand in general, not just your new Dr. Pepper 10 product. Also, since when do calories and men occur in the same sentence?

“10 manly calories.” That doesn’t even makes sense; last time I checked, men don’t consider counting calories to be “manly”. Don’t get me wrong, it’s totally fine to market a product to men, but even if that is your target audience, what are you really accomplishing by so bluntly steering women away from your product? Let’s be real here, no matter your target audience, women would probably have been the main demographic to purchase your product anyway.

Pepsi Max and Coke Zero were able to target their “diet” drinks to men without sounding like, excuse my language, total and complete jackasses. It’s too bad you can’t figure out how to successfully do the same thing. What are you really accomplishing by saying it’s a women’s job to do the bills? Because I think it makes you sound like ignorant tools, and I’m sure I’m not the only person who thinks that.

Your commercial ad isn’t the end of it, either. Creating a facebook page that excludes women is one thing, but including games and videos that are aimed at being “manly,” like shooting games where the targets are high heels and lipstick is pathetic. Is shooting guns at high heels really the definition of manly in American culture? I hope not.

According to USA Today, Jim Trebilcock, Executive VP of Marketing for Dr Pepper said they did market research in six different markets throughout the country, and showed women wouldn’t be offended by the campaign. Well, your market research sucked, Dr. Pepper, and I can guarantee you that you have lost more than just me as a customer.

Sincerely,

Dissatisfied Ex-Customer

How the 1960s changed the advertising industry

October 10, 2011 § Leave a comment

A lot happened in the early 1960s that changed the world, everything from the free speech movement launch, to the surgeon general’s report on smoking, to the beginning of the war on poverty. But that’s not all that changed, and no, I’m not talking about the first mini-skirt, but advertising. Advertising went through a lot of changes in the early 1960s and most of these are thanks to Bill Bernbach.

Bill Bernbach was one of the first of his era to hire women and people of color in the industry. For the first time in history, the advertising industry wasn’t just “Ivy League White guys.” Bernbach helped art directors and writers work as partners and knew the value of honesty. He created truthful ads that told stories people could connect with.

I love this ad. It’s basic and minimalistic. It works to tell a story, showing the VW as “every man’s” car.  The character of the man who drives the snowplow adds a personal touch, allowing VW to connect with its consumers on a closer level, in addition to showing the practical side of its product and that it isn’t eccentric. This was a new approach to advertising that no agency had used before. By connecting with the audience on a personal level, Bernbach knew he could gain the consumers trust, which was necessary to develop a loyal customer base for VW.

“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.”

-Bill Bernbach

How online advertising is exploding

October 7, 2011 § Leave a comment

In the past, the primary advertising platforms were TV, radio and print. The problem with these platforms is that advertisers are only able to hone in on a broad demographic of people. Yes, daytime TV commercials advertise to stay at home moms and commercials on MTV cater to young adults. However, young adults consist of a large range of different people, whether they are men or women, who are 13 years old or 27. If you ask me, there is a big difference between the types of products a 13-year-old boy is going to buy compared to those of a 25-year-old woman.

Social Media is changing advertising, and quickly. With the addition of social media to advertising campaigns, brands are able to get their names out there, and to the exact person they want. Facebook and Google provide advertisers with all the information they need in order to advertise the perfect brand to you. Have you ever noticed how the ads on the right side of your facebook page seem to appeal to you, maybe more than the commercial for the sonic that is 50 miles away from where you live? That’s because facebook takes your gender, age, location, interests and everything else about you, and gives it to advertisers so they can create the ad that relates perfectly to you.

The other big appeal of online advertising is the fact that it’s actually measurable. Advertisers can measure the number of clicks, the number of views, the number of people who “like” the product, etc. Measuring these allows Media Planners and Social Media Specialists to calculate Click-through-rate, click-per-cost and click-per-lead ratios. With these results, clients are able to calculate a more accurate Return on Investment, making social media a valuable aspect of advertising. (Idea Industry, Brett Robbs and Deborah Morrison)

This is our advertising reality. There’s no need to create a one-size-fits all advertising campaign, when you can produce relevant advertisements to a specific target audience, if you wanted to you could even target a specific person. Advertising is changing and I don’t see it changing back any time soon.

This post can also be read on Marketing Conversations and Business 2 Community.

Ads Worth Spreading

October 6, 2011 § Leave a comment

Think Different

1984 Apple’s Macintosh Commercial

Fancy Feaast Cat Food – The Engagement

Old Spice – The man your man could smell like

The Force: Volkswagen

Fidelity

Nike: Basketball Never Stops

Where Am I?

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