Crazy Dave’s Ginger Brew Ad campaign

July 3, 2011 § Leave a comment

OBJECTIVE: To gain the loyalty of organic consumers, in Eugene, encourage them to choose Crazy Dave’s Ginger Brew over competing soda companies.

STRATEGY: To form lasting relationships with organic consumers.

EXECUTIONS:

-Outside Event

¤Cost efficient
¤Promote the brand
¤Build lasting relationships
¤Outside Grocery Stores that would sell the brand
¤Tent/Booth
¤Friendly service
¤Free samples
¤Print ads in view
-Print Ads
¤Fun/Crazy
¤Comedic
¤Encourage community setting
TARGET CONSUMER:
¤Age 25-45
¤Males/Females
¤All Ethnicities
¤Outdoorsy
¤Health Nuts/Organic Enthusiasts
¤Free Spirits
¤Selective About Shopping Needs
CONCEPT:
¤Crazy Dave’s Ginger Brew is a healthy and local alternative to everyday sodas
Advertisements

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