Fancy, Pinterest for ecommerce
March 10, 2012 § Leave a Comment
Pinterest may have some competition. Fancy is a new social media platform very similar to Pinterest. The difference is, Fancy is geared towards ecommerce. It’s like a Pinterest wish list. It’s less about inspirational quotes and creative pictures and more about the place you want to travel or the sundress you saw in Vogue and want to buy.
The ecommerce site is a great tool for merchants and retailers. After you “fancy” (“fancying” something is the equivalent idea as “pinning” something) the retailer can see that it was “fancied” and contact you to give you a special deal. According to Stylelist Home, Fancy has been described as “Groupon in reverse.”
It currently has 250,000 users, which is not much compared to Pinterests’ 10 million users. However, it has only been out for a few months, and with endorsements from celebrities like Kanye West and P. Diddy, I don’t think it will be much longer before the social media site really takes off.
In contrast to Pinterest, 60% of Fancy’s users are men; Pinterest’s user-base is comprised primary of women. That doesn’t mean the dynamic won’t change in the near future when the site becomes more popular. More women tend to use social media when compared to men, and shop online more than men, so we’ll have to see if men continue to hold the majority of users for Fancy
It will be interesting to see if the social media site will succeed or if it will flop. I think this might be the new big thing. What do you think? Check it out for yourself and let me know.